Smarter Media. Stronger Connections. Real Growth.
Make Smarter Marketing Decisions.
LAGO helps businesses determine where to advertise, how to reach the right customers, and how to make their marketing investment work harder. Get senior-level strategy and hands-on execution without the complexity or overhead of a traditional agency.
Not Sure Where Your Marketing Dollars Should Go?
You're not alone. Today's advertising landscape includes dozens of platforms, channels, technologies, and vendors all competing for your budget. LAGO helps simplify those choices.
Where should I advertise?
We identify the audiences, channels, and opportunities that make the most sense for your business.
Am I reaching the right customers?
We help define who matters most and develop strategies to reach them effectively.
Am I spending efficiently?
We evaluate media investment and recommend where your budget can work harder.
Can you execute the plan?
Yes. LAGO can move from strategy into media planning, buying, activation, optimization, and measurement.
Strategy When You Need It. Execution When You Want It.
Clients can engage LAGO for strategic guidance, execution, or both.
Strategy
Know where to go before you spend.
LAGO helps businesses understand their customers, evaluate marketing opportunities, determine where advertising dollars should go, and create practical media and marketing strategies tied to business objectives.
- Marketing and media strategy
- Audience development
- Competitive review
- Budget allocation
- Go-to-market strategy
- Channel recommendations
- Campaign planning
Media
Reach the right people in the right places.
LAGO can plan, buy, manage, optimize, and measure advertising campaigns across appropriate channels based on the client's goals.
- Digital advertising
- Programmatic media
- Connected TV and streaming
- Online video
- Social media
- Search
- Audio, display, native
- Out-of-home
- Integrated media
Growth
Turn marketing opportunities into business opportunities.
LAGO helps businesses develop partnerships, improve market positioning, identify revenue opportunities, and strengthen business development efforts.
- Marketing consulting
- Business development
- Partnership strategy
- Go-to-market planning
- Sales strategy
- Growth opportunities
Senior Experience. Boutique Attention.
You shouldn't need a large agency team to get experienced thinking. LAGO gives clients direct access to senior-level media and marketing expertise with recommendations built around their business — not around selling a particular platform, channel, or media product.
01
Senior-Led
Work directly with experienced leadership rather than navigating layers of account management.
02
Independent
Recommendations start with your business objectives — not predetermined media channels or vendors.
03
Flexible
Engage LAGO for strategy, execution, project work, or ongoing support based on what your business actually needs.
04
Accountable
Marketing recommendations should connect to meaningful business outcomes whenever measurement allows.
Marketing Doesn't Have to Be Complicated.
Listen
We start with your business, customers, challenges, goals, and budget.
Identify
We determine the audiences, opportunities, and marketing channels most likely to make an impact.
Activate
When execution is needed, LAGO can help plan, buy, launch, and manage the campaign.
Learn & Optimize
We evaluate performance, identify what's working, and use those insights to improve future decisions.
For Media, Content & Advertising Companies
Need help taking your advertising solution to market?
LAGO also works with publishers, media companies, content businesses, and advertising technology providers that need experienced sales representation, go-to-market strategy, advertiser development, agency relationships, or business development support.
Experience Across the Modern Media Landscape
LAGO brings extensive experience across advertising, media, publishing, technology, sales, and marketing. That perspective allows LAGO to evaluate opportunities from multiple sides of the marketplace — understanding how advertisers buy, how media is sold, how agencies operate, and how technology affects campaign execution.
About LAGO
Experienced Advice. Personal Attention.
LAGO is a senior-led boutique created to give businesses access to experienced media, marketing, sales, and business development expertise without requiring the overhead or complexity of a large agency relationship.
Francisco Gomez
Founder, LAGO
Francisco brings decades of senior-level experience across media, advertising, sales, and marketing. His background spans both sides of the marketplace — working with advertisers, agencies, publishers, and technology companies — giving LAGO a uniquely informed perspective on how media is bought, sold, and measured.
LAGO was founded on the belief that businesses deserve direct access to experienced, independent thinking — without the layers, overhead, or conflicts of interest that often come with larger agency relationships.
Connect with Francisco on LinkedInLet's Talk About Your Business.
You don't need to know exactly what kind of advertising or marketing solution you need. That's what the conversation is for. Tell us what you're trying to accomplish, and we'll start there.
Start a Conversation
Use our contact form to tell us about your goals, the challenges you're facing, and what you're trying to accomplish. We'll be in touch within one business day.
Start a ConversationFrequently Asked Questions
What does a media consultant do?
A media consultant helps businesses determine who they need to reach, where they should advertise, how to allocate their marketing budget, and how to evaluate advertising performance.
Can LAGO help me decide where to advertise?
Yes. LAGO evaluates your business goals, target customers, budget, competitive environment, and available media opportunities before recommending advertising channels.
Does LAGO buy advertising for clients?
Yes. LAGO can provide both media strategy and campaign execution, including media planning, buying, activation, optimization, and measurement.
Does LAGO work with small businesses?
Yes. LAGO works with businesses that need experienced marketing and media expertise but may not need or want the overhead of a large traditional agency.
Do I need to know what type of advertising I need before contacting LAGO?
No. LAGO starts with your business goals and helps determine which marketing and advertising approaches make sense.
How is LAGO different from a traditional advertising agency?
LAGO is a senior-led boutique consultancy. Clients receive direct access to experienced leadership, flexible support, and independent recommendations based on their business objectives.
Can LAGO work with my existing marketing team or agency?
Yes. LAGO can complement internal teams, agencies, and other partners by providing strategy, media expertise, execution, business development, or specialized support.
Does LAGO provide advertising sales representation?
Yes. LAGO works with select publishers, media companies, content businesses, and advertising technology companies that need sales representation, go-to-market support, advertiser development, or agency relationships.